A 35m2 exhibition stand - a sanctuary away from the hustle and bustle of the crowds at the annual BAR exhibition at Olympia. The space needed to embody the brand values of simplicity and purity. We re-created the essence of the Seriously brand in three dimensions with a very simple and clean, air-conditioned enclosure. An air of exclusivity was added by designing a huge pivoting door made from frosted glass. To complete the look we also designed and commissioned the build of the furniture and bar.